Expanding Connectivity Beyond Pharr
The Pharr-San Juan-Alamo Independent School District (PSJA ISD) has entered negotiations with the City of Pharr to join its $40 million broadband project. Already one of Texas’ most ambitious municipal fiber builds, the initiative includes nearly 400 miles of fiber cable and will connect more than 24,000 homes and businesses.

If approved, the partnership could extend affordable, high-speed internet to families and students in San Juan and Alamo, dramatically broadening the project’s impact.

A Regional Effort for Students
Mayor Ambrosio Hernandez emphasized that PSJA’s involvement would guide expansion: “Wherever your students are, we will follow your lead.”

PSJA leaders said the collaboration could also strengthen applications for state and federal broadband grants, fueling further regional development. Board President Cynthia Gutierrez added: “We want to grow as a region… we can be the channel that connects surrounding cities, schools, and businesses.”

Closing the Digital Divide
For PSJA, the broadband project represents a permanent fix to challenges faced during the pandemic, when the district outfitted buses with Wi-Fi hotspots—an expensive and unreliable solution. Trustee Carlos Villegas admitted: “The hotspots were not working in some areas, so it was a disservice to our kids.”

Progress and Affordability
Pharr has already completed its network in South Pharr, connected several subdivisions, and reached 90% completion in Central Pharr. The city offers plans starting at $25/month, providing families with affordable, blazing-fast internet and next-generation Wi-Fi.

Beyond Education
City leaders note the benefits extend far past classrooms. Strong broadband infrastructure will also attract businesses and stimulate economic development. “You’re about to change cities as a whole simply on the premise that you want to do what’s best for your students,” said Mayor Hernandez.